Management Team

Please feel free to contact one of our management team members to learn more about New York Life.


Brett (1)

Managing Partner:

Brett Hoeflich

Brett earned a Bachelor's degree in Business Administration from Nicholls State University where he was a collegiate baseball player.  Two weeks after graduating college in June 2008, he joined the New York Life Mississippi General Office.  He worked out of the Hattiesburg, MS Sales Office as an Agent.  He received several awards during his time as an Agent: 2008 Career Life Producer, 2009 Best Year Ever, 2010 New Org Associate of the Year, 2010 Life All Star, 2010 Annuity Champion.  He also achieved Executive Council in both 2009 & 2010.

Brett was promoted to Partner in the Hattiesburg, MS Sales Office in April of 2011.  He was awarded Gathering of Eagles in 2012 & 2013, and also qualified for Top 50 Partner in 2014.  By July of 2016, Brett had grown the Hattiesburg, MS Sales Office from 4 Agents, to 25 Agents.

Brett was promoted to Managing Partner of the Memphis General Office in July of 2016.  As a Managing Partner, he qualified for New York Life's Round Table Award in 2018 & 2019.  The Memphis General Office won 3 National Trophies under Brett's leadership.

In March of 2021, Brett was promoted to Managing Partner of the Tampa General Office. Brett and his family are very excited to have the opportunity to come to Tampa!  Brett and his wife Tiffany have two children, daughter Ada and son Witt. 

Sonja Gaiter Headshot Apr 2024

Partner:

Sonja Gaiter

Sonja Gaiter is a Partner providing sophisticated client services to individuals and families since 1994.  Beginning in Clearwater Florida as a Career Agent, her expertise includes maximizing financial portfolios with insurance plans across the health, life, and annuity categories. Sonja joined The New York Life Insurance Company with a continued commitment in creating financial legacies for her clients and earned the Partner appointment at the Tampa General Office in 2017. Currently, she is responsible for the on-going recruitment and development processes of the Tampa General Office Agents. She strategizes performance analyses with Agents, including the support of specialized case-by-case management training to their encouragement. Sonja is registered with FINRA, holding both Series 6 and Series 63 licenses. She is also a two-year Executive Council* veteran and multi-year sales leader. Sonja Gaiter holds both an MBA in Healthcare Management and a Bachelor of Arts in Psychology (with honors) from Saint Leo University.

*Council is a New York Life recognition program based on annual sales production

LEO Mateus

Partner:

Leonardo Mateus

Leonardo Mateus is a Partner at New York Life. He began his career with New York Life in 2015 as an agent in the Orlando General Office after holding several leadership positions as a community leader in Colombia his country of origin and as a businessman in the Music Industry in Latin America and receiving many International Awards. He qualified for numerous sales leaders’ awards and achieved Executive Councils in 2016 and 2017. In 2017 he began a career in the training and development of New York Life agents as an Associate Partner and in 2018 he became a Partner.

Leonardo is a family man, married with New York Life established agent Mayra De la Torre and are blessed with two children; Alejandra, a 23-year-old doing master’s in architecture and Sara a college student who is 21.

Guan portrait

Partner:

Jian Eric Guan

After 10 years of living in Australia, Eric came to the United States in 2011. Prior to joining the New York Life, he worked with his family in the property investment consulting business. In 2015, he decided to look for a business that he could build as his own empire. That same year, Eric met Senior Partner, Minh Truong who had tremendous success with New York Life and decided to join New York Life as an agent in the Orlando General Office, Florida. He quickly launched his career and qualified for Executive Council for 3 consecutive years in 2016, 2017 and 2018.

In 2019, Eric decided to move to the New York Life Houston General Office and take the next level challenge and became an Associate Partner. In July 2019 he graduated to the role of Partner with the Houston team. Eric decided to move to the New York Life Tampa Office in August 2021 and take on a new challenge.

As a Partner, he recruits professionals from different backgrounds, experience levels and industries to join his team. He looks for candidates who share his desire to continuously grow and create a better life for themselves and others. Eric is committed to his financial professionals and their success at New York Life. He coaches, mentors and develops each agent so that they can accomplish their goal in business.

Eric and his wife Camila have a son named Enzo and a daughter name Gia.

Adam Sheldon Headshot April 2024

Partner:

Adam Sheldon

Adam began his career with New York Life, as an Agent, in El Paso Texas in 2016 under Partner Brian Metzger. Adam worked closely with Brian and his wife Lizzie Dipp Metzger, who in 2017 became New York Life’s Council President. Adam set several records for case rate in his El Paso office as a New Org Agent where he qualified for Executive Council Premier in 2019 writing 144 Cases.

In 2020 Adam moved back to Florida to be closer to his beautiful daughter Emma and joined the Tampa General Office officially in 2020. In 2021 and 2022 Adam achieved consecutive: Executive Council, MDRT, Long Term Care Elite, as well as Annuity Elite in 2021.  

In 2022 Adam was asked to become a Partner and entered his training Program for Management.

Adam is the son of Joseph and Theresa Sheldon, he has one younger brother Daniel, and one daughter Emma Grace. When Adam is not working, he enjoys spending time with his daughter and girlfriend Hailey at the beach, amusement parks, or simply at home. 

Adam Rollins Headshot Apr 2024

District Agent:

Adam Rollins

Adam Rollins is a dedicated registered representative agent with New York Life Insurance Company, committed to providing exceptional financial services and support to his clients. With a passion for helping others secure their financial future, Adam brings a wealth of knowledge and experience to his role.

Adam's journey with New York Life began in July 2013, shortly after he married his wife, Jonnine Rollins, in June of the same year. Together, they have built a beautiful family, blessed with three children: Ariella, Jackson, and Grayson. Their strong family bond and shared values serve as the foundation of Adam's professional and personal life.

Throughout his career with New York Life, Adam has achieved remarkable success and recognition. In his first year, he earned the prestigious New York Life Recognition Career Life Success Award, a testament to his dedication and hard work. Adam firmly believes that with hard work, dedication, a caring mindset, and faith in God, anything is possible.

As a district agent with New York Life since January 2013, Adam is committed to continuous growth and development. He is dedicated to expanding his practice and reaching new heights of success each year. Adam is excited about the opportunity to make a positive impact in the lives of his clients and the community, and he looks forward to extending the reach of New York Life's services further with each passing year.

 

 

Curt Eskew 2015

District Agent: 

Curt Eskew

Curt Eskew, President of Eskew Financial Group has served his clients with their insurance, estate planning and wealth accumulation goals for over 36 years.  As a District Agent with New York Life Insurance Company, Investment Adviser Representative with Eagle Strategies LLC and member of The Nautilus Group ®, he provides financial planning services and investment advice to clients all over the country.Curt received his B.A. in Marketing from the University of South Florida.  He holds a Chartered Life Underwriter degree from The American College and is a Certified Long Term Care Planning Consultant.  In 2005 he served as President of the Agent Advisory Council for the New York Life Insurance Company and is a Lifetime and current Court of The Table member of the Million Dollar Round Table*. Curt has earned the distinguished honor of Chairman's Council member for the last 17 years.

*MDRT is the Premier association of Financial Professionals recognized globally as the standard of excellence for life insurance sales performance in the insurance and financial service industry. 

Michael Farina Headshot April 2024

Development Manager:

Michael Farina

Michael Farina began his career with New York Life, as an Agent, in April 2017 after spending 8 years in the Hospitality and Restaurant Industry. Michael earned Executive Council status, as well as a Career Life Producer* award in his first 12 month. After his first Council, Michael had the opportunity to join the Life Sales Desk in August of 2018 and work with agents across the country to assist in their life insurance sales. Michael decided to return to the field as an Advisor in December of 2019, achieving Executive Council in 2020 and again in 2021. Michael joined the Manhattan Management Team as a Development Manager in February of 2022. In August 2023, Michael was Promoted to be the Development Manager of the Tampa General Office. Outside of work, Michael’s hobbies include golfing, fishing, cooking, and spending quality time with his Family. He is the proud Uncle of Salvatore and Francesca.


Melody Denning Headshot Apri 2024

Service Leader:

Melody Denning, FLMI,ALMI,AIAA,ACS

 Melody Denning began her career with New York Life in May 2003 as an Agency Assistant in the Greater Atlanta General Office. In April 2006 she moved to the New Business department under the High Performance Employee Program. Melody has an Associate of Applied Technology Degree in CIS from Chattahoochee Technical College and Bachelor of Arts degree in Management from Strayer University.  
Melody was promoted to Administrative Manager in the Mobile General Office in September 2008. In September 2010, Melody was promoted to the Tampa General Office as Administrative Manager.  She is responsible for the completion of all administrative and processing functions with respect to new business and related accounting.   As the immediate supervisor of the General Office clerical staff she provides training and guidance.

davis 3

Agency Standards Manager:
 
James S. Davis, Jr.

Graduated The Florida State University in 1989 with a BS in Marketing. Worked as a retail manager for the next ten years in the Tampa Bay area. Signed my agent contract in 1999 with New York Life and the Tampa General Office. Promoted to Sales Development Manager for Tampa in 2004 and then promoted to Agency Standards Manager in 2006 for the Richmond & Norfolk GO's. Relocated back to the Tampa Bay Area in 2017 as Director of Agency Standards for the Tampa & Orlando GO's. Mentored the new ASM for Tampa and focused my efforts on earning my Master's degree in Risk Management at FSU while continuing to support the Orlando GO. In 2023, received a relocation back to the Tampa GO and will complete my Masters in the Spring of 2024.